HeartSpark Design

Before you gather stories for your website or year-end appeals, here are the top experts we're following for ethical storytelling guidance! Plus a link to download MemoryFox's ethical storytelling guide ✨ Thank you for leading the way and setting the standard for our sector Diana Farias Heinrich, Maria Bryan and Caliopy Glaros! Read the full article here 👉 https://lnkd.in/g67mGNxk #nonprofit #ethicalstorytelling #nonprofitmarketing

Creating brand guidelines for your nonprofit shouldn't be a headache. It's all about compiling your valuable insights in one spot, ensuring your entire team can easily find, understand, and use them. Consider this your go-to resource for marketing wisdom and best practices. Brand guidelines are here to steer your marketing efforts in the right direction—they're about guidance, not about demanding perfection or acting as an invisible enforcer. In our latest blog post, we delve into the key elements your nonprofit should include in its brand guidelines, as well as share examples from popular nonprofits. Plus, there's a free Canva template to help you get started! Discover everything you need to know about brand guidelines and begin crafting yours today: https://lnkd.in/ggYt9Z4X #branding #nonprofit #brandguidelines

"Brand refresh" and "rebranding" are two terms that get mixed up A LOT 😵💫 It may sound like silly designer semantics, but there’s a big difference between a brand refresh and rebranding your organization. Let's clear some things up: ✨ Brand Refresh: Building upon your current foundation and reputation. Your mission is solid, but how you’re showing up in visuals and words feels less concrete and strategic. 💥 Rebranding: Reinventing your nonprofit's position and identity. This can include a new mission statement, core values, name, etc. Looking to spruce up your brand this year? Use this infographic to help you decide which path may be best: https://lnkd.in/gh-bmRxa #nonprofit #branddesign #rebrand

Move beyond words and harness the power of good design for your nonprofit 🤩 Join Lauren Atherton on Thursday, February 8 @ 11am MT / 1pm ET for an interactive workshop where you’ll learn to seamlessly translate your core values into a consistent design style, ensuring your donors not only hear you, but also understand your shared values and feel motivated to take action. Sign up here 👉 https://lnkd.in/g8mKju-h #nonprofit #graphicdesign #brandidentity

2024 is going to be WILD 🤯 🎉✨ AI has created the perfect storm of creative opportunity – design can now be generated fast, for cheap, and with excellent quality. This trifecta will yield a year of creative excess, where “more is more” will be the heavy theme. Check out the top 5 design trends to watch out for next year, as well as practical ways that your nonprofit can embrace these trends! https://lnkd.in/gFMFDGdJ #branding #nonprofits #designtrends

Love it when our clients win big! 🥳 Congratulations CoachArt and Her Spark for winning 2023 Davey Awards for their redesigned #websites! CoachArt.org won Gold and HerSpark.org won Silver in the non-profit website category. The Davey Awards is an international award for outstanding creative work from the best small teams from around the world. It's an honor to work with innovative #nonprofits that are making a difference in their communities, while also trusting our team to help their missions shine brighter ✨ Check out their award-winning websites here: https://coachart.org/ https://www.herspark.org/ #awardwinners

Do you know your supporters? Not just their age, location, or last time they opened an email. Like *really* know them?  Gathering demographic and marketing data points is easy, but it’s way more important to understand how your donors and supporters identify, talk, and think. They want to see themselves in you, so knowing who *they* are is an important first step. Any time a nonprofit embarks on a rebrand, brand refinement, or messaging strategy project, we start the process with audience research. It may seem like an extra step, but you’d be surprised at how much brilliance lies in listening to supporters talk about a mission that they love 😍 In this month’s blog post, brand strategist Caroline Griffin shares a behind-the-scenes look at how to conduct audience research for fan-centered branding and messaging. If you’re ready to dive deeper with your supporters, then this one’s for you 🤝  https://lnkd.in/gDegUUtG #nonprofitmarketing #donorengagement #research

New work! ⁠✨ STEM careers are some of the highest paid in the U.S., yet women make up only 28% of the workforce in science, technology, engineering and math industries 🤯 And women of color earn an even smaller percentage (15.1%) of bachelor's degrees across all STEM fields. Her Spark is a nonprofit determined to flip those statistics by encouraging girls to investigate their interests in STEM. They’ve partnered with some pretty incredible tech companies and knew it was time to level up their website to reflect their growth. Our team at HeartSpark was brought on to breathe new life into the Her Spark brand online. Our goal: ensure the new website felt feminine and professional for partners, yet still friendly and fun for the high school girls in their programs. The result is a style that feels unique, strong, and 100% Her Spark. Check out the full case study at: https://lnkd.in/gBEbbTPk #nonprofit #logodesign #websitedesign

Whether you’re smack dab in the middle of your fiscal year or getting ready to start a new one in July, building your nonprofit’s credibility doesn’t have to break the bank 🤑 And it shouldn’t wait until you’re planning for a total brand overhaul. In fact, please don’t wait for a huge project to start building your credibility 🙏 In this month’s blog post, we share the top 5 ways to boost your nonprofit’s credibility on a budget, and two of these ideas are 100% free. Get all 5 budget-friendly ideas here –https://lnkd.in/guRwv_cn #brand #nonprofit #budgetfriendly