This week our CEO, Denise Nelsen sat down with Franchise Times to discuss her strategic vision for the brand and how we're revolutionizing the burger industry through our commitment to quality ingredients, plans for extensive growth and prioritization of the guest experience. Read all the details below and join us in celebrating this milestone as we pave the way for a new era of excellence! 🍔
About us
Founded in June 2007 and based in Denver, Colorado’s Cherry Creek neighborhood, the first Smashburger opened with one simple notion in mind: to serve a better burger and, in the process, helped create a new category. The brand smashed convention to deliver an all-in better burger experience focused on fresh, quality ingredients, a cool, hip environment, and exceptional service conducive to a busy modern lifestyle. In October 2015, Smashburger Master LLC, agreed to sell a significant stake to Jollibee Foods Corp. (JFC). Jollibee is the largest restaurant company in the Philippines, operating more than 3,000 restaurants, including Burger King Philippines, Red Ribbon, Chowking, Greenwich Pizza, and with 30% of its restaurants outside the Philippines. Today, Jollibee is the 100% owner of Smashburger and seeks to solidify the brand in the U.S. before its next chapter of growth in the U.S. and abroad, which includes organic growth, unit expansion and new acquisitions. In July 2019, Jollibee announced the acquisition of Coffee Bean and Tea Leaf moving further towards their vision of becoming one of the “Top Five” restaurant companies in the world. Jollibee is characterized by a culture of trust, humility, collaboration, decisiveness and executional excellence.
- Website
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http://www.smashburger.com
External link for Smashburger
- Industry
- Restaurants
- Company size
- 1,001-5,000 employees
- Headquarters
- Denver, CO
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Burgers, Chicken Sandwiches, Smashfries, Haagen-Dazs Milkshakes, Salads, Kids Meals, Career Development, Team Building, Leadership, and Better Burgers and Even Better People
Locations
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Primary
Get directions
3900 East Mexico Avenue
Suite 1100
Denver, CO 80210, US
Employees at Smashburger
Updates
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🌟 Exciting News Alert! 🌟 Our new CEO, Denise Nelsen, was recently featured in Restaurant Business, where she discussed her growth strategies and vision for the brand’s future! The insightful feature highlighted our commitment to culinary innovation, customer satisfaction, and strategic brand positioning, all of which are core pillars driving our success. Thank you to Lisa Jennings whose expertise helped bring this story to life. To our amazing team and loyal customers, thank you for being part of our journey. Together, we will continue to achieve new heights in making the best smash burger in the fast casual industry and creative an elevated culinary experience our customers can rely on. #BrandGrowth #Innovation #RestaurantBusiness #Smashburger
Can Smashburger get back on track for growth?
restaurantbusinessonline.com
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We are excited to announce the appointment of Denise Nelsen as our new Chief Executive Officer, the company’s first female CEO. Nelsen joined us as incoming Chief Executive Officer in January 2024, bringing more than 30years of QSR industry expertise to the role. Prior to joining the fast casual brand, Nelsen served as the Senior Vice President of U.S. Operations at Starbucks, most recently leading the brand’s U.S. business for nearly five years, prior to holding various operations and support roles within the company for over two decades. Her tenure in these previous positions has set Nelsen up with a solid foundation as she steps into the role of CEO. “I’m excited and energized to officially step into the position of Chief Executive Officer at Smashburger. With an unmatched dedication to guest satisfaction, Smashburger has consistently set the standard across the fast-casual industry and I’m looking forward to working with the executive team to continue the brand’s legacy,” said Nelsen. Please help us in welcoming her to the Smashburger team!
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Say hello 👋 to our NEW Mango Habanero Crispy Chicken Sandwich. A crispy chicken breast smothered in mango habanero sauce, topped with lettuce and mayo, on a soft sweet bun. A little sweet, a little heat. Available now through 04/23! 🥭🌶️ More info ➡️ https://lnkd.in/gE4kW38q
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Happy #EmployeeAppreciationDay 🎉 Today, we express our gratitude to our incredible and hardworking teams who deliver great experiences for our guests daily. Thank you for all that you do!
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Meet our new veggie burger! 🌱 Meat free and made with jackfruit. Substitute the jack & annie's patty on any build!
🍔 BIG Announcement🍔 We’re thrilled to share that now jack & annie’s veggie burgers are available NATIONWIDE at Smashburger! This delicious, juicy, flavorful burger made from jackfruit is so good your tastebuds will do a double-take! 🍔 “This launch with Smashburger marks an incredible milestone for the team and signals a new chapter of growth for jack & annie’s,” said Annie Ryu, Founder and CEO of jack & annie’s. “We’re excited that consumers across the nation will get to taste what we have known all along: our jackfruit offerings make for delicious and simple plant-based, plant-forward food with naturally meaty taste and texture. We are thrilled to move the plant-based category forward. Because with jackfruit, we’ve found a path for consumers that is sustainable, healthier, and provides the tasty experience they are looking for.” Find a Smashburger near you! https://lnkd.in/eGSverxV ▪ ▪ ▪ #meatfreeburgeron #jackandannies #veggieburger #smashburger #smashedit #burger #jackfruit #plantbased
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Two of our 2023 LTOs were featured in Nation's Restaurant News! Bret Thorn listed the Mac & Cheese Burger and the Carolina BBQ Burnt Ends Burger as some standout menu items from 2023 👏 Read more 👉 https://lnkd.in/ey-GQcJY
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The newest Smashburger location in Arvada, CO is now open! 🍔🏔️ What will you be ordering? 📍 7240 W. 56th Ave., Suite 120 Arvada, CO 80002 Congratulations to the crew for the success of their grand opening! 🎉 #nro #grandopening
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We are happy to share that the Truffle Mushroom Swiss Grilled Chicken Sandwich has been ranked #2 as the best grilled chicken sandwich, according to customer reviews! 👏🍄 "With a robust and distinct flavor, the chicken sandwich stands out against the rest, offering a mouthwatering taste." Read more 👉 https://lnkd.in/g6iyZKFw
13 Fast Food Grilled Chicken Sandwiches Ranked, According To Customer Reviews - The Daily Meal
thedailymeal.com
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The newest Smashburger location in San Diego, CA is now open! 🍔🌴 📍 4577 La Jolla Village Drive, Suite 1233 San Diego, CA 92122 Congratulations to the crew for the success of their grand opening! 🎉 #nro #grandopening
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